Pura Diffuser Review - Must Read This Before Buying (2024)

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About Pura

If your house is plagued with musty odors and fishy stenches, the Pura diffuser provides a gust of fresh air whenever you need. Best known for its aromatic fragrances, this online retailer offers customers a hands-free way to keep their homes smelling clean.

Pura Diffuser harnesses the power of essential oils, derived from various plant parts, to create captivating and beneficial fragrances for your space. According to a study, essential oils have a wide range of applications in aromatherapy, cosmetics, and more.

Essential oils offer antioxidant, antimicrobial, and pain-relieving properties while helping to improve mood and alleviate anxiety and depression. As the market for essential oils continues to grow rapidly, Pura Diffuser brings you the biological importance and versatile benefits of these oils to enhance your well-being and create a soothing and refreshing environment.

With a following of over 97.4k on Instagram, it seems that Pura is a ‘nose’-worthy contender within the industry. They’ve also caught the attention of the press, including outlets such as The Today Show, Entertainment Tonight, and Business Wire.

Spun from his own curiosity, Stapler decided to create his own fragrance diffuser in 2014, with the help of co-founder Bruno Lima. Today, with its headquarters located in Orem, Utah, this air freshener works to provide a convenient method for at-home air freshening.

You should also be happy to know that each scent pod is free from harmful ingredients. In an inspiring quote left by the brand, Pura states, “Without any worries or hassle! Pura is the intersection between technology and fragrance, that forms to your every need. Now it’s in your hands, so how will you Pura?”

For those moments when you can’t crack a window open, perhaps this brand can offer you an indoor alternative. Stay tuned, as this Pura diffuser review will take an in-depth look at the company, its products, customer ratings, promotions, and more, to help you decide if it’s worth checking out

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Pros and Cons

Before we get into this Pura diffuser review, let’s go over some initial pros and cons:


  • Smart Technology: Pura Diffuser utilizes smart technology, allowing you to control and customize the fragrance experience through a mobile app. You can adjust the intensity, schedule scents, and even mix different fragrances for a personalized atmosphere.
  • Wide Variety of Scents: Pura Diffuser offers a wide range of scents to choose from, catering to different preferences and moods. Whether you prefer floral, citrus, woody, or fresh scents, there is a fragrance option to suit your taste.
  • Long-lasting Fragrance: The diffuser uses high-quality fragrance oils that are designed to provide long-lasting scent diffusion. You can enjoy a continuous and consistent fragrance experience without worrying about frequent refills.
  • Dual Scent Capability: Pura Diffuser has the unique feature of dual scent capability, allowing you to use two different fragrances simultaneously in different rooms. This adds versatility and the option to create distinct scent profiles for various areas of your home.


  • Cost of Fragrance Refills: While the initial cost of the Pura Diffuser itself may be reasonable, the ongoing expense of purchasing fragrance refills can add up over time. Depending on usage, regular refills may be needed, which could be a consideration for budget-conscious consumers.
  • App Dependency: To fully utilize the features and customization options of the Pura Diffuser, you need to rely on the mobile app. If you prefer a more straightforward, manual control option, the app dependency might be seen as a drawback.
  • Limited Availability: Pura Diffuser may not be widely available in all regions or countries, which could limit accessibility for potential customers outside certain markets.
  • Dependency on Electrical Outlet: The Pura Diffuser requires a constant power source as it needs to be plugged into an electrical outlet. This could limit placement options and flexibility compared to battery-operated diffusers that can be placed anywhere.

It’s important to weigh these pros and cons based on your personal preferences and needs to determine if Pura Diffuser is the right fit for you.

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Key Essential Oils

Pura Diffuser harnesses the power of essential and carrier oils to create delightful and invigorating scents for your space. Here are some of the key oils used in Pura Diffuser fragrance blends:

Lavender Oil

Lavender oil is renowned for its soothing and calming properties. It promotes relaxation, helps to reduce stress and anxiety, and can contribute to a restful sleep environment.

Eucalyptus Oil

Eucalyptus oil offers a refreshing and invigorating aroma. It has antibacterial and decongestant properties, making it a popular choice for creating a spa-like atmosphere and supporting respiratory health.

Citrus Oil Blend

Citrus oils, such as orange, lemon, and grapefruit, bring a vibrant and uplifting fragrance to the Pura Diffuser. They are known for their mood-boosting properties and can help create a cheerful and energizing ambiance.

Peppermint Oil

Peppermint oil provides a cool and refreshing scent that can help to enhance focus and mental clarity. It is also commonly used for its energizing and invigorating effects.

These essential oils are carefully blended with carrier oils, such as fractionated coconut oil or vegetable glycerin, to ensure optimal diffusion and a long-lasting fragrance experience. Carrier oils help to dilute the essential oils and ensure safe and effective dispersion throughout your space.

Please note that the specific essential oils and carrier oils used in Pura Diffuser blends may vary depending on the fragrance selection. Always refer to the product label or consult the official Pura Diffuser website for detailed and up-to-date information on specific fragrance options and their ingredients.

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Experience the transformative benefits of Pura Diffuser and elevate your space with delightful scents. Here are the advantages you can enjoy from the carefully selected essential and carrier oils used in Pura Diffuser fragrance blends:

Soothing relaxation

Lavender oil is well-known for its calming properties, promoting relaxation and helping to reduce stress and anxiety. Create a serene atmosphere that contributes to a restful sleep environment.

Invigorating freshness

Eucalyptus oil offers a refreshing aroma that revitalizes your space. With its antibacterial and decongestant properties, it brings a spa-like ambiance and supports respiratory health.

Uplifting mood

The vibrant citrus oil blend, including orange, lemon, and grapefruit, brings a cheerful and energizing fragrance to your surroundings. Enjoy the mood-boosting effects and create an uplifting atmosphere.

Enhanced focus and clarity

Breathe in the cool and refreshing scent of peppermint oil, known for its ability to enhance focus and mental clarity. Experience an invigorating and energizing effect to help you stay sharp.

Long-lasting fragrance

Blended with carrier oils like fractionated coconut oil or vegetable glycerin, the essential oils in Pura Diffuser are carefully diluted to ensure optimal diffusion and a lasting fragrance experience. Enjoy safe and effective dispersion throughout your space.

Indulge in the benefits of Pura Diffuser as it combines the power of these essential and carrier oils, creating a captivating sensory experience that uplifts your mood, promotes relaxation, and invigorates your surroundings.

Please note that specific oils used may vary depending on the fragrance selection. For detailed and up-to-date information on specific fragrance options and their ingredients, kindly refer to the product label or consult the official Pura Diffuser website.

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Pura Smart Device

This isn’t a matter of pinching your nose and dealing with it. That stubborn stench of leftover food needs to go—and a simple window crack will do nothing to eradicate its odor. In times like these, it’s best to opt for the Smart Device from Pura as a more practical alternative.

Considered an upgrade from the regular aerosol spray, this automatic machine dispenses a clean scent around the room. The Pura air diffuser is controlled through an app, which you can download on the Apple or Android store. It also comes with a vast amount of flexibility, as users can input a fragrance schedule or adjust the scent’s intensity.

Designed to hold two perfumes in total, you don’t need to worry about constantly installing bottles on a daily basis. Finished off with a LED ambient night light, the Smart Device costs $44.

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5 Pura Scents Bestsellers

Pura Milk Review

To answer your first question, no, the Milk fragrance from Pura scents is not actually milk. Instead, this aromatic perfume offers a rich blend of creamy coconut and cafe vanilla.

Considered a gourmand aroma, this gorgeous mix is blended to whisk you away to a world of French pastries and hipster coffee shops. (It’s a cheaper alternative to buying that addictive cappuccino on a daily basis.)

Blended to be mellow and comforting, this scent provides that nostalgic feeling of drinking a cold glass of milk after downing some chocolate chip cookies. Currently, the Milk fragrance retails for a total of $11. This is compared to its original price of $16.

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Pura Feu de Bois Review

What can I say? The Feu de Bois fragrance has a certain ‘je ne sais quoi’ element to it. This enriching perfume embodies notes of woody campfire, fresh pine, smoky leather, and frankincense.

As additional hints, it’s also enhanced with mellow vanilla and Virginia cedarwood. If you’re ever missing the countryside, this nostalgic scent is reminiscent of those bonfire nights, stargazing, and horseback riding.

Compatible with the Pura fragrance diffuser, this scent is ideally paired with Milk as another comforting alternative. Originally priced at $18, take a nature bath with the Feu de Bois scent bottle for $13.

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Pura Anna & Olaf in The Enchanted Forest Review

The household odor is howling like a swirling storm inside. You couldn’t keep it out; heaven knows you tried. In that case, ‘let it go’ with the Anna & Olaf in The Enchanted Forest fragrance.

Part of the Pura home fragrance collaboration with Disney, this magical perfume holds a supernatural blend of fresh mint, nutmeg, sage, saffron, and more.

Offsetted with juniper berry, birch leaf, and violet leaves, this mystifying scent should definitely be issued with reruns of Frozen 1 and 2. For a Pura home fragrance that is far from the unknown, the $16 perfume costs only $11.

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Pura Amber Oud Review

The Amazonian forest is calling for you. Led by a team of fearsome female warriors, it’s easy to get swept away by this magical Greek myth. But for those who want to hold onto this daydream a bit longer, the Amber Oud fragrance can help you feel like a Herculean queen.

This exotic perfume introduces an intoxicating blend of coconut, apple, jasmine, brown sugar, and more. Altogether, these notes work together to produce an alluring image of jungle fauna over fresh spring water.

Once you plug this scent into the Pura smart device, don’t be surprised if you start to dream about Atlantis, Nysa, or Arcadia. Regarding price, the $12 Amber Oud fragrance is currently on sale for only $8.

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Pura Sweet Grace Review

Amazing Grace, how sweet the smell, that saved a musty household like mine. Enhanced with passion fruit, this Pura scent diffuser pod issues a mellow fragrance of patchouli and sparkling tea.

Together, these ingredients produce an image of a relaxing zen garden, shishi odoshi foundations, and peaceful meditation. As a result, we highly recommend plugging the Sweet Grace perfume in times of stress.

Sweet, comforting, and meditative, hopefully the Sweet Grace fragrance can help you reach nirvana a lot quicker. Currently, this Pura plug in pod only costs $11 instead of its $16 markup.

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Pura Pacific Aqua Review

In case you miss the beach, the Pacific Aqua fragrance provides a gust of sensual saltwater and warm crystal sands in one quick spritz. Designed to fit with your Pura device, this scent emanates an aromatic melody of citrus, bergamot, cedar, amber, and more. All you need to do is close your eyes and listen to those crashing waves and chirping seagulls.

Honestly, this scent acts as a comfort blanket in case you’re stuck with winter. Watery and floral in aroma, the Pacific Aqua fragrance is currently priced at $8 instead of its original $12 markup.

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Pura Superego Review

Stand clear; the Superego fragrance is designed for main characters, chads, and overachievers only. This daring aroma features a fearsome blend of fiery saffron, exotic passion fruit, seductive apple blossom, and alluring centifolia rose. Masculine in smell, this is definitely the scent to opt for if you want to make a bold impression.

For those looking to ‘set the mood’ this Pura perfume acts as a ‘wink wink, nudge nudge’ to help get things going. Best paired with candles, dim lighting, and smooth jazz, let that special someone know you mean business with the $20 Superego fragrance for $14.

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Pura Blush Rose Review

Welcome to a world of flirtatious flowers, french pastries, and bright pink colors. The Blush Rose fragrance offers a luxurious blend of aromatic pepper, rhubarb, springtime freesia, orris, and patchouli. Perky and vibrant in smell, this particular scent wants to invite you to a romantic, candlelit dinner for two.

Part of the Pura refills collection, this aroma can help ward off any lingering scents leftover after cooking or laundry day. Packaging in a cute pink bottle, the Blush Rose fragrance rings up to a total of $18. Unfortunately, this perfume is currently sold out on the brand’s website.

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How Long Do Pura Scents Last?

Pura doesn’t provide an estimate as to how long their scent pods last. Luckily, a few online bloggers put its diffusers to the test. According to the internet journal Wetriedit, the company’s collection of fragrances last for around 350 hours or 15 days. Of course, this is only if you set your smart device to medium intensity.

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How Many Square Feet Does Pura Cover?

Reportedly, the Pura smart device can cover up to 1,000 square feet, which is enough to cover a one-bedroom apartment. If you happen to live in a bigger space, we recommend getting two to help ensure the scent is distributed evenly.

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Discover the exceptional features of the Pura Diffuser, designed to enhance your space with captivating fragrances and customizable scent experiences:

Elegant and Compact Design

The Pura Diffuser features a sleek and modern design that effortlessly complements any decor. Its compact size makes it convenient for use in various spaces, such as bedrooms, living rooms, offices, and more.

Smart Home Integration

Pura Diffuser seamlessly integrates with your smart home system, allowing you to control it remotely through voice commands or mobile apps. Set schedules, adjust fragrance intensity, and create personalized scent experiences with ease.

Customizable Fragrance Experience

With Pura Diffuser, you have the freedom to create your ideal fragrance experience. Choose from a wide selection of premium fragrance blends, ranging from floral and citrus to woody and aromatic notes. Mix and match scents or select from pre-designed combinations to suit your preferences.

Long-Lasting Fragrance

The advanced diffusion technology of Pura ensures a consistent and long-lasting fragrance experience. Enjoy hours of captivating scents that fill your space and create an inviting ambiance.

Adjustable Settings

Tailor the fragrance intensity to your liking with adjustable settings. Whether you prefer a subtle scent or a more pronounced aroma, Pura Diffuser allows you to customize the fragrance output according to your preference.

Easy Refill System

Refilling your Pura Diffuser is effortless. Simply swap out the fragrance cartridge with a new one when needed, without any mess or complicated procedures. Enjoy a seamless and hassle-free experience.

Safe and Eco-Friendly

Pura Diffuser is designed with safety and sustainability in mind. It utilizes energy-efficient technology and does not require open flames or heat, making it a safe choice for households with children or pets. Additionally, Pura is committed to eco-conscious practices, using recyclable materials and offering fragrance refills that are free from harmful chemicals.

Experience the exceptional features of Pura Diffuser and transform your space into a fragrant haven of relaxation and serenity.

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Who Is Pura For?

Generally speaking, every homeowner wants to have a clean-smelling household. In that case, the Pura diffuser is designed for anybody. If you deal with musty odors now and then, this smart device can act as a more convenient (and cost-effective) option to help get rid of those foul stenches.

We highly recommend placing them in specific areas like the laundry room, bathroom, or kitchen.

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Comparison: Pura vs. Aera

If only we had smell-o-vision. That way, we would be able to see if Pura is really the world’s best smart home fragrance provider. For now, we’ll settle for a good ol’ fashioned comparative duel.

To help readers reach a more informed decision, we’re pitting this brand with Aera. Down below, you’ll find a summarized list of product perks and differences between these two companies. So, without further ado, let’s get started.


  • Offers one smart device model on its website
  • Provides a wide variety of fragrances within the $8 to $18 range
  • All perfumes are clean and cruelty-free
  • Relatively inexpensive compared to other diffuser brands


  • Offers two types of diffusers on its website
  • Also provides a broad assortment of fragrances for around $55
  • All scents are safe and ethically made
  • Pricier than other retailers

While Pura and Aera offer similar products, the two brands are quite different when it comes to budget and technology. For instance, Pura is definitely a more cost-effective alternative when it comes to at-home diffusers. On the other hand, Aera is great if you’re looking for more features and flexibility for the smart device. So, which brand will you pick?

If you want to learn more then check out our full Aera Diffuser Review and see how they stack up!

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While Pura Diffuser offers a unique and captivating fragrance experience, we understand that everyone has different preferences. If you’re looking to explore other options for creating a delightful atmosphere in your space, here are some alternative brands to consider:

  • Vitruvi: Known for their high-quality essential oil diffusers, Vitruvi offers a range of elegant and stylish designs that blend seamlessly with any decor. Their thoughtfully crafted diffusers ensure a consistent and long-lasting aroma throughout your space.
  • URPOWER: For those seeking a budget-friendly option, URPOWER provides affordable yet reliable essential oil diffusers. With various designs and features to choose from, URPOWER offers versatility and functionality at an accessible price point.
  • Young Living: As a well-established brand in the essential oil industry, Young Living offers a wide selection of premium essential oils and diffusers. Their commitment to quality and purity ensures an authentic and therapeutic fragrance experience.
  • Ellia: With a focus on natural wellness, Ellia offers stylish diffusers that combine modern design with the benefits of essential oils. Their diffusers feature a range of lighting options and convenient features to enhance your aromatherapy experience.
  • Airomé: Offering a variety of diffusers and essential oil blends, Airomé creates a harmonious ambiance in your space. Their aesthetically pleasing designs and high-quality oils provide a soothing and invigorating experience.

These alternative brands provide their own unique offerings to meet your aromatic needs. Explore their product ranges to discover the perfect diffuser and fragrance blends that resonate with your personal style and preferences.

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Pura Reviews: What Do Customers Think?

Of course, no Pura diffuser review is complete without the inclusion of customer feedback. So far, we have found a generally positive response towards its fragrances and devices.

For a better view of where its ratings lie, let’s take a quick look at some of the testimonials posted for the brand’s best-selling products:

  • The Smart Device: 15.6k reviews with 4.8/5 stars
  • The Volcano fragrance: 18.4k reviews with 4.8/5 stars
  • The Grapefruit Pura nest fragrance: 2,571 reviews with 4.7/5 stars

A majority of customers found Pura fragrances to be refreshing, clean, aromatic, and heavenly. Others wrote the convenience of having the smart device in their homes, as it helped disguise any lingering odors made by pets or cooking.

“It’s innovative technology with a super sleek design. I have 3 devices and let me tell you- the one in my child’s room is my favorite. It helps to cut down the smell of the diapers,” one customer wrote for the Smart Device.

“All of the Nest products are so strong,” one reviewer wrote for the Grapefruit fragrance. “I love them! This is very clean. I have a big German shepherd living in my house. This covers up any smell even after a run!”

The positive vibes for Pura doesn’t stop there. We also found some commendable reviews on other websites such as Amazon, Influenster, and Anthropologie. Their ratings go as follows:

  • Amazon for the Smart Device: 67 ratings with 3.4/5 stars
  • Influenster for the Smart Device: 48 reviews with 4.5/5 stars
  • Anthropologie for the Pura diffuser starter kit: 42 reviews with 4.2/5 stars

According to multiple reviewers online, the Pura diffuser seemed to be a lifesaver in eliminating foul odors. Most customers were quick to mention the level of flexibility and customization built into the brand’s smart device, as homeowners can simply control the intensity of the freshener through the mobile app.

I’ve been renting a house that’s old and a bit smelly. I tried everything. Vinegar, baking soda, deep cleans etc. Nothing worked. I tried the (Smart Device) and FINALLY, something works!! I come home and my house smells delightful,” one Amazon customer wrote.

Some independent blogs, such as By Skyler Renee, also left a thumbs up towards the Pura diffuser. After trying a few of their products, the author recommended the Linens & Surf and Volcano fragrance for readers to try.

“They are affordable, the fact that you can control the smart device from your smartphone is awesome because it saves the fragrance when you are not home to enjoy,” reads By Skyler Renee’s Pura diffuser review.

This Pura diffuser review generally recommends this brand due to its refreshing scents and affordable market price.

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Is Pura Worth It?

For those on their tenth can of aerosol spray, perhaps it’s a sign to cave in and buy an at-home diffuser. But if you’re not keen on spending hundreds of dollars on an automatic refresher, the Pura smart device offers a more reasonable alternative.

Most of its fragrances only cost $18 and under. Not only does it save your recycling bin from dozens of empty cans, but it’s also considered an eco-friendly alternative. It also doesn’t hurt that all of Pura’s scents are clean and cruelty-free as well.

While the brand’s smart device doesn’t offer fancy features such as fragrance level control, it is a more ‘user-friendly’ option for those new to the world of scent diffusers. For those looking for a no-hassle alternative, Pura can definitely lend a helping hand.

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Pura Promotions & Discounts

This Pura diffuser review found out that they have a referral program in which customers can get $10 (or 200 points) by sharing their affiliate link. They also run a rewards program where members can accumulate points to gain access to exclusive deals and perks.


Where to Buy Pura

Looking for a way to ward off those evil scents? Customers can head over to trypura.com to see what they have in store. You can also find them at select retailers such as:

  • Amazon
  • Anthropologie
  • Lowes
  • Nordstrom
  • Walmart

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Where is Pura made?

Pura doesn’t offer any indication as to where its products are made. On the other hand, we do know that their headquarters are based in Orem, Utah.

What is Pura’s Shipping Policy?

This Pura diffuser review is happy to report that they offer complimentary shipping for orders that contain two or more products. At this time, they do not provide international delivery for those outside of the United States.

To help keep tabs on your purchase, the brand will issue a tracking number alongside a confirmation email. In most cases, your order will be shipped out within 5 business days.

What is Pura’s Return Policy?

Pura offers a 3-day window for customers to send back their products. Items must be in new condition in order to be considered eligible. Fortunately, they do offer prepaid shipping labels for buyers to use. To initiate this process, users must visit the return portal located on the brand’s website.

How to Contact Pura

For inquiries unrelated to this Pura diffuser review, you can contact the brand through:

  • Email: [emailprotected]
  • Filling out the request form online

Looking for more options? Check outVitruvia premium essential oil and diffuser brand that we also recommend.

Pura Diffuser Review - Must Read This Before Buying (2024)
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