Pet winter safety campaigns typically launch in late autumn (October/November) and run through early spring (February/March), aligning with the coldest months to capture seasonal demand. During this active campaign period, brands intensely utilize paid advertising, social media engagement, and educational content to attract new customers. However, the attraction of new customers doesn't solely cease with the end of the direct promotional push. High-quality, SEO-optimized content created for these campaigns can continue to draw organic traffic and potential buyers for many months, often even year-round, establishing a valuable resource. This evergreen content strategy ensures a sustained influx of new leads long after the specific winter safety ads have concluded. Therefore, while the direct campaign is seasonal, its long-term online presence and educational value can effectively attract new customers for 6-12 months or more, depending on content visibility and continued relevance.